NRA: Individual Marketplace

Your Marketplace

The National Restaurant Association has partnered with Genius Avenue—experts in employee engagement, enrollment and administration services—to help restaurant operators develop a customized marketplace for their employees.

Why Offer a Benefits Marketplace to Your Employees?

Employee Retention

Offering valuable benefits and services reinforces the value of working at your company, helping build trust and retain employees.

Simplified Administration

Genius Avenue minimizes the complexities of benefits administration by combining enrollment, billing, premium collection, commissions, data integration, fulfillment and web creation onto a single platform that we manage.

More Than Transactional

In addition to our administrative functions, we will build your branded benefits marketplace, use nurture marketing to educate your employees about benefits and provide ongoing support.

Sign up if you're interested in offering a benefits marketplace to your employees.

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What You Get

Branded Benefits Marketplace

A marketplace, branded with your logo, where employees can shop and browse for benefits and savings. Plus, we handle all the implementation.

Benefits Employees Want

Products from our premier carrier UnitedHealthcare, voluntary benefits and more are available all in one place. Benefits packages for full-time, part-time, seasonal and temporary are available.


You have access to significant employee data, such as enrollment reports and web and email analytics.

Nurture Email Marketing Campaign

Your employees are educated on the benefits available, eliminating confusion and helping employees make smart purchasing decisions.

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